The Problem
The LA Dodgers
When the Los Angeles Dodgers decided to host an event for an extreme group that mocks Catholic nuns through perverse humor and sacrilegious outfits, our team began crafting multi-medium fundraising copy geared towards a conservative Catholic audience.
The difficulty was apparent: conservative evangelicals largely comprising our internal & external vendors’ donor pool would be hesitant to donate to an explicitly Catholic political group. Furthermore, phone carriers would be hesitant to deliver content that could be possibly perceived as anti-LGBTQ.